Although Bangladesh has made noticeable progress in reducing maternal mortality and morbidity over the past decades the total fertility rate is higher than the wanted fertility rate and the use of modern contraceptives is lower than the demand, indicating unmet need for family planning. Further, the use of long-acting and permanent methods in Bangladesh is low and misconception on family planning methods is prevalent. Women’s and girls’ ability to access sexual and reproductive health service, including family planning services, and their utilization of these services are influenced by a number of factors, amongst others, cultural and societal norms and personal knowledge and beliefs.

The SBCC strategy developed by the Improving Sexual and Reproductive Health and Rights in Dhaka Project will serve as a roadmap for communication activities that aims to raise awareness, change behaviors, and improve access to SRHR services. Key components of the strategy include targeted messaging, community mobilization, capacity building for service providers, and the use of various communication channels.